Branding, Campaigns
From fixing leaks to delivering treats

A mission to spread a little love, or at least some free chocolate.

Airtasker is the go-to platform for any task done. Post a job and a Tasker will handle it for you.

When we launched Airtasker in the UK, we needed a campaign that showed off just how easy the platform is to use and give people a reason to start posting their to-do lists. Cue Valentine’s Day and the launch of the Airlove campaign: a mission to spread a little love, or at least some free chocolate.

Roses are red, Airtasker is blue,we love free chocolate, bet you do too.

Whether you wanted to surprise a loved one or treat yourself all you had to do was post on Airtasker with a line about why you deserved an Airlove delivery.

The response was huge. Within a day, we saw a flood of sign-ups, social media blew up with posts about the campaign, and we even grabbed some solid news coverage.

Creating a consistent branded experience was key to this campaign. From custom illustrations, printed goodies, and smooth web interactions all wrapped up in that signature Airtasker style.

Who says you can’t order a little love online?

ClientAirtaskerServicesBranding, Campaigns