TotallyMoney’s mission is to help consumers navigate the challenges of the cost of living crisis, providing support in a time when so many across the country are feeling financially squeezed.
With this in mind, we set out to create a campaign that would be both inspiring and impactful, bringing our message of hope and progress directly to people’s screens. To do this, I led the in-house creative efforts alongside creative agency St. Luke’s and animation studio Lobo to develop the 30-second film, You’ll Totally Get There.
Watch the film
TV campaigns are essential in building a brand’s identity and reaching a broad audience quickly. They allow us to share our message in a format that’s not only highly visible but also emotional and memorable. A TV spot provides the kind of wide-reaching impact that digital alone can’t always achieve, helping us connect with viewers in their living rooms and communicate the brand’s purpose in a powerful way.
Developing this campaign was a lengthy yet rewarding process. The idea began with the simple concept of “climbing higher,” symbolising the steps people take to improve their financial well-being.
Translating that into a visually compelling story required creativity, especially with the technical challenge of animating scenes without using characters. This approach allowed us to focus on the journey itself, making the idea relatable to everyone watching.
Our goal was to craft a strategy that not only captured the heart of the TotallyMoney brand but also resonated with our audience and gave them a sense of hope and aspiration. Working with multiple teams across our partner agencies, we collaborated to build every piece of this vision. Internally, I created a design and communications platform to guide my team, ensuring that our work remained consistent and on-brand as we moved forward.
The result was a campaign that opened up an exciting new direction for TotallyMoney. It allowed us to explore what the brand could be, reaching people in an authentic and uplifting way. More than just a marketing piece, this campaign took us further in our mission to help people reach their financial goals—to “totally get there.”
ClientTotallyMoneyServicesBranding, Campaigns
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