Creating a brand is about building a personality that draws customers in and keeps them coming back. A brand is more than just a logo, and that’s what I aimed to create with TotallyMoney.
From expanding the colour palette to directing the motion in animations, everything had to authentically represent the company’s core beliefs. When customers align with a brand’s personality and values, they’re more likely to return, advocate for it, and build a lasting connection. While robust brand guidelines are essential, creating an environment that allowed my team to flourish and explore their creativity was equally important in scaling the brand to new heights.
From expanding the colour palette to directing the motion in animations, everything had to authentically represent the company’s core beliefs. When customers align with a brand’s personality and values, they’re more likely to return, advocate for it, and build a lasting connection. While robust brand guidelines are essential, creating an environment that allowed my team to flourish and explore their creativity was equally important in scaling the brand to new heights.
ClientTotallyMoneyServicesBranding, Digital
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